WITH OUR SOCIAL MEDIA REACH & OUR NICHE APP ECOSYSTEM, UFF IS BUILDING UP TO BECOME THE LARGEST FIRST PARTY DATA SET OF FOOTBALL FANS ON THE PLANET.
UFF IS PROOF THAT THE REAL VALUE IN FOOTBALL IS NOT IN THE 90 MINUTES OF GAME TIME, BUT IN THE CONVERSATION - BEFORE, DURING & AFTER THE WHISTLE HAS BLOWN.
TOTAL SUBSCRIBER NUMBERS
3RD PARTY PLATFORMS
The 3rd party platforms, such as MTN in Africa, are platforms that we license & distribute content to around the globe – with a specific focus on mobile and linear broadcast partners.
CASE STUDY: UFF + AMAZON
The 2018 FIFA World Cup is a perfect example of UFF's ability to be a leader in the global football conversation through our fan media content & platforms.
UFF produced more than 70 hours of content that streamed after every World Cup game on all platforms, with special features, mini documentaries & regular UFF Daily and FanPark News.
Amazon FireTV saw 1.7 thousand app downloads of UFF TV during the period.
AFTV MOBILE APP
Our AFTV mobile app is a best-in-class fan channel web experience for the Arsenal tribe. It offers all content from across AFTV’s social media channels as well as bespoke shows, early windows on top content & a series of unique features, like:
Topical Polls – enabling us to test our audience’s opinions and feedback and provide brands the best opportunity to deeply engage with fans themselves.
Match Predictor – Gives our fans the ability to test their prediction skills against our top influencers and gives brands a way to integrate into the conversation before & after the whistle has blown.
These features, amongst others like Chat, Line-Ups, and Augmented Reality provides us with an unparalleled
advantage over our competition.